Strategies & Goals

The ongoing changes in the Indian pharmaceuticals industry will represent a challenge, but also provide great opportunities.

Bion intends to seize these opportunities by being a smart, knowledge-based and competitive player in the market.

The strategies outlined below include activities that our employees and strategic partners engage in daily. The work takes place in an atmosphere in which both individual and joint initiatives are actively encouraged. Simple solutions to complex problems are the cornerstone of Bion business philosophy.

The strategies listed below serve as guidance in the work of achieving our goals;

  • Increased focus and commitment for Sales & Marketing, in order to increase market shares
  • Support for the existing product portfolio through continuous engagement with the doctors through knowledge dissemination
  • Improvements in the supply chain to ensure continuous product availability
  • Broadening the therapy basket with value added products, which are less exposed to competition and have better profit margins
  • Expanding geographically, primarily through establishment in new markets within India and also through strategic partnerships
  • Possessing the tools to monitor costs
  • Developing an understanding of which aspects of the Company’s operations to keep in-house vis-à-vis outsource
  • Recruiting and retaining top talent